Morgan Stanley Proximity

The sister site to ‘Connect’, Proximity plots connections on a map to see who is in your area.

Team
1 designer, 1 PM

Duration
3 months

Client
Morgan Stanley

Year
2024

Project Brief

To create a desktop, map view of connections - to begin as a separate site and eventually merge and become one platform.

Search by city, then by client

Proximity shares the same data as MS Connect but in a map format to allow users with appropriate access the ability to search and visualize connections, especially when traveling.

Top 3 Connections

The top three employee connections are shown under the client’s name, with direct access to email, call, or chat them. There’s also a link to go to the company page in Connect, and option to retrieve directions. There’s also a direct link to Proximity from the company page in Connect, drawing a bridge between the two.

OUTCOME

The design system team was in the process of creating mobile components at the time of this project, so the goal was to create a mobile application later on and to combine with MS Connect.

However, the initial site launched with great success, and users were excited about the functionality.